Consumers expect companies that produce and retail packaged goods to take more responsibility

Global Ipsos study shows that people in Russia are concerned about the amount of waste we generate. They think that companies that produce and sell packaged goods are mostly responsible for this issue.

A new global study by Ipsos, carried out online among adults across 28 countries between February 22 and March 8, 2019, finds that while people worldwide have a myriad of concerns when it comes to environmental issues. Among the top findings are:

  • Over a third of people around the world think that global warming/climate change (37%), air pollution, (35%), and dealing with the amount of waste we generate (34%) are among the top three environmental issues facing their country. Concern for these issues has widened since last year.
  • Russian people are mostly concerned about the amount of waste we generate (46%). Those surveyed also highlight emissions (39%) and air pollution (38%) as top environmental issues. 

Main findings

The world agrees about its concern of disposable, non-recyclable products. Globally, four out of every five people (81%) are concerned about such products, compared to only 15% who are not concerned about them.

People are willing to take some specific actions to reduce waste, but are not willing to take many changes to their shopping habits.

  • Most people around the world are willing to re-use disposable items (56%) and buy products made from recycled materials (51%). In Russia the results are 51% for re-using disposable items and 40% for buying products made from recycled materials. 
  • Globally, people are more willing this year than last to take some kind of personal action to reduce packaging waste – most drastically in their willingness to buy products made from recycled materials (51%, compared to 47% last year).

Most people believe someone or something has a responsibility for reducing unnecessary packaging, but are heavily divided over who or what that is.

  • A majority think that companies that produce packaged goods (23%), companies that sell packaged goods (10%), the government (6%), consumers (5%), or all of the above (47%) should take responsibility. Only 1% believe nobody has a responsibility to do this, and 6% have no opinion or don’t know.
  • In Russia people think that companies that produce packaged goods (34%) and companies that sell packaged goods (8%) are responsible for reducing unnecessary packaging. 
These are the findings of Global Advisor, an Ipsos survey conducted between February 22 to March 8, 2019. ​​The survey was conducted in 28 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA. For the results of the survey presented herein, an international sample of 19,519 adults ages 19-74 in South Korea, 18-74 in the US, Canada, China, Malaysia, South Africa and Turkey, and ages 16-74 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel, with the exception of Argentina, Belgium, Colombia, Chile, Hungary, India, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. 15 of the 28 countries surveyed online generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and United States). Brazil, China, Colombia, Chile, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey produce a national sample that is more urban & educated, and with higher incomes than their fellow citizens.  We refer to these respondents as “Upper Deck Consumer Citizens”.  They are not nationally representative of their country.

Consumer & Shopper