Alexa, Mummy and Me: New opportunities for kids and voice

The current COIVD-19 lockdown presents a pivotal moment for the integration of voice technology into family life. Whilst families are spending more time at home they are looking to engage more with media content and willing to experiment with new technologies. This presents an exciting opportunity for voice tech and for brands looking to reach new audiences, both during and post lockdown. Patterns that are established in this period could lead to long-term opportunities for brands and content providers.

Our latest ethnographic research shows that audiences are keen to know more about voice tech and engage with a technology that they feel brings a different media experience to their homes. Additionally, they are looking for voice tech to fill different roles including: teacher, magician and comedian. However, our research also revealed that for voice tech to become ingrained in daily life in the long-term it must first overcome some barriers, both technical and perceived.