Pre-Testing

Technology | going faster | impact on research market | Ipsos
Innovation Publication

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
The Need for Speed: Overnight Qual
Qualitative Publication

The Need for Speed: Overnight Qual

To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
Connect:Live
Pre-Testing Publication

Connect:Live

Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign
Advertising Publication

ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges

Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?