Attitudes to Sunbathing

A recent MORI poll for the Cancer Research Campaign shows that three quarters think it is fine to sunbathe as long as they protect their skin from sunburn, but only a quarter expressed concerns about skin cancer.

Although 94% of people take precautionary steps in the sun and 80% disagreed with the statement that Too much fuss is made these days about protection against the sun. It is fine to stay out in the sun and not cover up". It seems that people may not be protecting themselves in the most effective way. Sixty-eight per cent are still staying out in the midday sun and only 28% are seeking shelter in the shade.

Q When you are out in the sun (either at home or abroad). which, if any, of these do you usually use or do to protect yourself from the sun?

Sunscreen	160	Use sunscreen / cream	67%
Cover-up	160	Wear sunglasses	62%
	160	Wear a hat	39%
	160	Wear a t-shirt	38%
	160	Wear other clothes	16%
Shelter	160	Seek natural shade	28%
	160	Use a parasol / umbrella	17%
Avoid Midday Sun	160	Stay out of the midday sun	25%
	160	Don't go out in the sun	7%
160	160	Any measure	94%

Q In your houshold who, if anyone, would you say most regularly makes sure the children are protected against the sun? Base: All with children under 15 in the household (387)

Technical details:

MORI interviewed 1,046 people aged 15 and over across Great Britain during March 1998. Interviews were carried out face to dace, in home and the results were weighted to the population profile.