Insights Hub

All content

• Consumers Publication

  Tomorrow's Readers

  Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.

  20.11.11
• Politics Survey

  Show mothers (and fathers) you care...

  Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.

  18.11.11
• Consumers Publication

  APPsolutely Mobile

  Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?

  17.11.11
• Consumer Behaviour Survey

  Buying British Food

  Supporting the local economy is a driver for buying British food, according to new Ipsos research.

  16.11.11
• Consumers Survey

  The fog is lifting on radio audience measurement

  John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.

  16.11.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Economic optimism is at a three year low but Londoners are less pessimistic

  Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.

  16.11.11
• Customer Satsisfaction Publication

  Is the world ready for mobile payments?

  This report shows results of a global survey focusing on mobile payments including NFC, mobile web and P2P payments.

  14.11.11
• Politics Survey

  Border Skirmish

  Bobby Duffy in the Sunday Times writes that given our national concern about immigration, the government has reason to be concerned following the UK Border Agency row.

  13.11.11
• Reputation Publication

  Reputation Council Insight & Ideas October 2011

  This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.

  12.11.11
• Consumers Survey

  The Buzz of the 2011 Radio Festival

  Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.

  10.11.11
• Politics Survey

  Steve Jobs fact #65

  Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.

  10.11.11