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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    Worcester's Weblog

    MORI chairman Sir Robert Worcester analyses the latest opinion poll data.
  • Public opinion Publication

    Before And After: The perception gap

    Does giving voters the facts on issues like the NHS change their views? Up to a point
  • Politics Survey

    Worcester's Weblog

    MORI research director Bobby Duffy, standing in for Sir Robert Worcester today, analyses the opinion polls.
  • Politics Survey

    Election Polls: What Does MORI Do And Why?

    This short note tries to explain in simple terms the main elements of the way MORI conducts its election polling and what those polls mean.
  • Politics Survey

    Worcester's Weblog

    Students are slightly more important in deciding the outcomes of British general elections than they have been in the past. There are many more of them now than there was 40 years ago. Students numbered around 400,000 in 1964 in an electorate of just over 36m (1.1%) but around 2m in 2001 in an electorate of 43.8m (4.6%).
  • Politics Survey

    Worcester's Weblog

    By Dr Paul Baines, Middlesex University and Julia Clark, MORI