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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Public opinion Publication

    Public Service Reform: Measuring and Understanding Customer Satisfaction

    This report presents the findings from a review of approaches to measuring and understanding customer satisfaction with public services, carried out by the MORI Social Research Institute for the Office for Public Services Reform (OPSR) at the Cabinet Office.
  • Politics Survey

    Who's Asking? Answers May Depend On It

    Last November we conducted a survey of British Asians on their attitudes to the military strikes in Afghanistan and to the War against Terrorism for Eastern Eye, a weekly newspaper aimed at Britain's Asian community. Over a third of the interviews were conducted by Asian interviewers. Therefore, in an interesting spin-off to the research we decided to look at whether or not the ethnicity of the interview made a difference on the answers given i.e. was there an interviewer effect? A number of studies in the United States and the in UK have been carried out looking into this phenomenon and several show that where the ethnicity of interviewer and respondent are matched, the responses yielded are different from those where they are not. These studies also suggest, however, that the interviewer effect only tends to be important when the subject of the survey is sensitive to the respondents' ethnicity or cultural background — which is what we found.
  • Politics Survey

    The British: Online and Mobile

    May 2002
  • Politics Survey

    Effective Leaders?

    A survey of people's views on the effectiveness of their political leaders, men and women, in improving the lives of ordinary women
  • Politics Survey

    Many Councillors 'Divorced' From The Electorate

    Two thirds of people have never met their local councillor and a similar number cannot name one, according to a new poll published today, on the eve of this May's local elections.
  • Gender Survey

    Attitudes to Women Politicians

    This survey was designed to complement the British Council campaign on the issue in East and Central Africa where separate research was conducted. For further information, go to the: British Council website