Insights Hub

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• Politics Survey

  Plain Evidence on Plain Packaging?

  The governments in London and Edinburgh disagree about whether they should now follow Australia’s lead and introduce plain packaging for cigarettes. But clear evidence on the effectiveness of such a measure will take years to emerge.

  19.09.13
• Environment Survey

  British public split on nuclear power

  A recent Ipsos survey updates trend data on public attitudes to climate change, nuclear power, and other energy sources.

  19.09.13
• Politics Survey

  No change in Scottish referendum voting intention

  With one year to go until polling stations open on referendum day, our latest poll for STV News finds no change in voting intention since May.

  18.09.13
• Market Research Publication

  Connecting with People - Trends in Advertising

  This piece of work looks at the key trends that will shape the advertising industry in the next few years; from native advertising to the rise of the connected TV and wearable technology.

  18.09.13
• Market Research Publication

  Redefining Gender - the Changing Role of Women at work, home and as consumers

  This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.

  16.09.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Forging a New Frontier - Trends in Financial Services

  This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.

  16.09.13
• Market Research Publication

  Driving to the Future: Trends in the Automotive Industry

  This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.

  16.09.13
• Market Research Publication

  Drinking to the Future - Trends in the Spirits Industry

  This piece of work looks at:
  - The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
  - Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
  - Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales.

  16.09.13
• Market Research Publication

  Connected Health - Trends in the Mobile Health Industry

  This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.

  16.09.13
• Investors Survey

  STV Commissions Ipsos to Provide Opinion Polls on Independence Referendum

  STV is partnering with independent research company Ipsos Scotland to provide STV News with a series of six opinion polls charting the views of Scottish voters in the run up to, and beyond, the independence referendum in September 2014.

  16.09.13
• Public opinion Publication

  The Women Problem

  Mumsnet, the UK's largest website for parents, and Ipsos, have published `The Women Problem', an in-depth study into women voters and who's winning the battle for their vote.

  16.09.13