Computer Users Would Pay More For 'Greener' PC
Ipsos has released details of a major, international study for Greenpeace which reviews how, if at all, environmental factors affect the buying and choosing of computers. Public attitudes towards the computer industry and environmental waste are also assessed. As part of the study, Ipsos looked at how much more PC owners would be prepared to pay for a more environmentally friendly PC, assuming that they would have to pay about 163500 for a normal computer.
Download the Overall Summary of Key Findings pdf, 383KB
This summary contains the findings of research conducted by Ipsos Social Research Institute into international public attitudes towards computer purchasing and the environment. The research was undertaken on behalf of Greenpeace International from 13 January - 27 February 2006. A total of 9,042 interviews were conducted across nine countries as shown. Participants were aged 14+ in Germany. They were aged 15+ in Great Britain, China, India, the Philippines, Thailand and Poland. They were aged 16+ in Brazil and 18+ in Mexico.
| Country | Sample Size | Methodology |
|---|---|---|
| India | 1,018 | Interviewed on face-to-face urban omnibus |
| China | 1,017 | Interviewed via telephone, urban-based omnibus using CATI (Computer Assisted Telephone Interviewing) |
| Great Britain | 1,013 | Interviewed on face-to-face national omnibus using CAPI (Computer Assisted Personal Interviewing) |
| Thailand | 1,005 | Interviewed via telephone , urban omnibus using CATI (Computer Assisted Telephone Interviewing) |
| Mexico | 1,001 | Urban areas, interviewed via telephone using CATI (Computer Assisted Telephone Interviewing) |
| Poland | 1,000 | Interviewed on face-to-face national omnibus |
| Philippines | 1,000 | Interviewed on face-to-face urban omnibus |
| Brazil | 1,000 | Interviewed on face-to-face national omnibus |
| Germany | 988 | Interviewed on face-to-face national omnibus using CAPI (Computer Assisted Personal Interviewing) |
