Half of Britons believe that parents should never stop buying advent calendars for their children

New research from Ipsos explores what age people believe that parents should stop buying their children advent calendars for the Christmas season. The survey of 1,033 Online British adults aged 18-75 sheds light on the popular tradition.

The right age to stop buying children advent calendars
 

• Half (50%) of Britons believe that parents should never stop buying their children advent calendars
• One in ten (10%) believe that 11-14 is the right age for parents to stop purchasing calendars for their children, followed by 7% who say 15-16, 7% who say 17-18, and 5% who say 19+ years old
• 6% of Britons believe parents shouldn’t buy their children advent calendars, and 14% don’t know
• 26% of Britons would like an advent calendar from their parents, while 35% don’t want one
• Two in ten (20%) Britons say they will receive an advent calendar from their parents, while four in ten (41%) say they will not

Britain’s favourite advent calendar

Elsewhere in the poll, Britons were also asked about what type of advent calendar they personally prefer.

• Six in ten (61%) say chocolate 
• 18% say an advent calendar that includes other gifts, such as socks, perfumes or teabags etc. 
• 9% prefer a more traditional calendar that only has pictures behind the windows

Technical note

• Ipsos interviewed a representative sample of 1,033 online British adults aged 18-75. Interviews were conducted between 13th-14th November 2024.  
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.