Insights Hub

All content

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  Advertising Publication

  Digital Advertising

  Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.

  15.11.16
• Politics Survey

  Majority across 25 countries say their country is on the wrong track

  A majority of people in 25 countries around the world think things in their country are off on the wrong track, according to a new global poll from Ipsos.

  15.11.16
• Economy Survey

  Third annual Ipsos Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business

  In its third year, the Ipsos Cross-border Insights Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business.

  15.11.16
• Housing Survey

  Post-Brexit dip in House Price Outlook

  The latest Halifax Market Confidence Tracker research by Ipsos shows a 14 point fall in the Halifax House Price Outlook, down from +56 in March to +42 in October 2016.

  14.11.16
• Public opinion Publication

  Glasgow Household Survey 2016

  Results of the 2016 wave of the Glasgow Household Survey, conducted for Glasgow City Council

  14.11.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Virtual Reality Survey

  Applied Thinking: Plunge

  How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign

  11.11.16
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  International Publication

  Ipsos Views - Black Friday: The story so far

  Tim Denison of Ipsos Retail Performance takes us on a tour of the history of Black Friday, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

  10.11.16
• Market Research Publication

  Great Expectations

  Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.

  09.11.16
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  Family Survey

  Ditch the traditional family structure

  Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.

  09.11.16
• Politics Survey

  Britons believe Clinton will win US Presidency

  Britons, along with most citizens around the world, believe Hillary Clinton will win the upcoming U.S. presidential election, new global research from Ipsos finds.

  08.11.16
• Customer Satsisfaction Publication

  Fighting Fraud

  Ipsos was commissioned by Vocalink to conduct research into people's attitudes, concerns and expectations regarding the usage and sharing of personal financial data to combat fraud.

  08.11.16