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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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All content

  • Politics Survey

    The Winner Takes it All

    Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
  • Investors Survey

    One-size definitely does not fit all

    Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
  • Immigration Survey

    Global @dvisor Survey reveals negative attitudes to immigration

    The Global @dvisor Survey examines public attitudes to immigration and finds that people everywhere see immigration increasing ...and they don't seem to like it..
  • Politics Survey

    Nostalgic for Summer

    Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
  • Public opinion Publication

    LGA's Aging Well Programme

    Ipsos completed a two-year evaluation of the Ageing Well programme. The programme was designed to provide sector-led support to assist local authorities in meeting the challenges associated with an ageing population. The programme provided a range of national and regional programme activity such as master classes and leadership academies, to more tailored `bespoke' support for those local authorities who required it.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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