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• Consumers Publication

  Making Real Time The Right Time

  This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.

  14.11.14
• Consumers Publication

  Does the face still fit? Can Celebrity Still Sell in 21st Century Advertising?

  This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.

  07.11.14
• Publication

  Trends in China's Automotive Component Manufacturing Industry

  In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.

  07.11.14
• Market Research Publication

  Ipsos Research Highlights - October 2014

  Download the latest monthly research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.

  23.10.14
• Market Research Publication

  What are people eating? 10 Food Trends of 2014

  Ipsos rounds up the 10 most important trends to impact food and consumer behaviour.

  21.10.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Casual fling or committed relationship?

  In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.

  07.10.14
• Market Research Publication

  The Top 20% - exploring the behaviours and attitudes of the affluent

  The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.

  07.10.14
• Public opinion Publication

  All to play for

  Mumsnet, the UK's largest website for parents, sister site, Gransnet and Ipsos have published a joint report `All to Play For' - an in-depth study into women voters and who's winning the battle for their vote ahead of next year's election.

  29.09.14
• Public opinion Publication

  Public Attitudes to Poverty

  Ipsos was commissioned by the Joseph Rowntree Foundation to examine current attitudes to poverty and how views have changed since the 2008 financial crash.

  28.09.14
• Consumers Publication

  Communication in the connected age

  In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.

  22.09.14
• Tech Tracker Publication

  Ipsos Connect Tech Tracker Q3 2014

  Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  16.09.14