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• Public opinion Publication

  A guide to the alternative vote

  Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.

  08.03.11
• Consumers Publication

  How to Navigate the Celebrity Endorsement Minefield

  It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.

  08.03.11
• Public opinion Publication

  Browne Jacobson Shared Services Survey of Local Authorities

  Research conduced by Ipsos for Browne Jacobson to understand attitudes towards shared services with chief executives, deputy chief executives, chief finance officers and service heads in local government.

  07.02.11
• Consumers Publication

  Store Bells Ring

  Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI

  21.01.11
• Consumers Publication

  TV on alternative platforms

  The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.

  09.01.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Understanding Society: Winter 2010

  In this edition of Understanding Society, we use the research we have done over the last year to look at what, if any, effect global economic, political and social challenges had on elections in 2010.

  07.01.11
• Public opinion Publication

  National Health? Citizens' views of health services around the world

  People around the world believe that governments should encourage them to lead healthier lifestyles according to a new report published today by the Ipsos Social Research Institute.

  06.01.11
• Public opinion Publication

  International University Students Study in Six European Countries

  University students are concerned about the world situation but optimistic regarding their own futures according to a new report from the BBVA Foundation and Ipsos.

  02.01.11
• Market Research Publication

  Ipsos Business Review of the Year - Green Shoots or False Dawn?

  Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.

  01.01.11
• Consumers Publication

  Going Mobile in Media Research

  The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.

  29.12.10
• Market Research Publication

  Ipsos Retail Flyer

  The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business

  15.12.10