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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Consumers Publication

    Moving Mobile Internet into the Mainstream

    Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.
  • Customers Take the Positive Path

    Despite months of recession and unemployment, many feel that the worst is over - but remember consumers still insist on a fair deal, writes Fiona Moss
  • Market Research Publication

    Are You Using Yesterday's Forecasting Tools for Today's Innovations?

    The innovation process has changed dramatically over the
    last several years and yet the primary forecasting tools
    available to Marketers are basically the same as those used
    in the 1970s.
  • Public opinion Publication

    Strengthening Local Democracy - Focus Groups

    Ipsos focus groups inform Strengthening Local Democracy Consultation, answering tough questions including "do councils have the powers they need to tackle climate change?"
  • Market Research Publication

    The public and drugs use

    Ben Page spoke at Drugs and Harm: A New Agenda for A New Government? in Windsor, Berkshire. Ben's speeach at the session was entitled "Where do people get their views about drugs and drug use?"
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Publication

    The Future of Radio

    In June 2009, the UK Government published its Digital Britain Report, which
    lays out the requirements for a country living and working in the digital age.
    Specifically for radio, this means the migration from analogue to digital
    broadcasting. In this context, Ipsos MediaCT looked at the implications of
    the Government's forecasts and the barriers to be overcome to ensure
    success.
  • Public opinion Publication

    Mind the Gap: Frontiers of Performance in Local Government V

    This report considers local circumstances when calculating performance on perceptions-based indicators, value-for-money and satisfaction with the council. It also includes an updated version of our Area Challenge Index.
  • Consumers Publication

    It's already looking a lot like Christmas...

    There are few brands for which 2009 will be hailed as a classic year and many are now looking at Christmas as a final opportunity to salvage something from the economic wreck of the past 12 months. But it is clear that the majority of retailers and marketers will inevitably feel the effects of the economic crisis this Christmas.
  • Market Research Publication

    Ipsos Business Review of the Year 2009

    As 2009 draws to a close, can we make any conclusions about what the events of the last year mean for business in Britain today?
  • Consumers Publication

    Faster, Better, Cheaper: Making Money in a Digital World

    What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
    change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes.
  • Consumers Publication

    Backing the Right Horse?

    Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.