Insights Hub

All content

• Public opinion Publication

  Young people and volunteering

  Read our report which presents findings from the 2010 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of vinspired.

  09.06.10
• Consumers Publication

  Top 10 Advertising Lessons Learned

  An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.

  04.06.10
• Market Research Publication

  Ipsos Marketing - Global Consumer Views

  Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

  28.05.10
• Consumers Publication

  Engaging Audiences

  Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.

  14.05.10
• Consumers Publication

  The Touchdowns and Fumbles of the 2010 Super Bowl Ads

  Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?

  12.05.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Market Research Publication

  Understanding Research Methods

  The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.

  11.05.10
• Consumers Publication

  Reaching the Business Elite

  It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.

  26.04.10
• Public opinion Publication

  Perceptions of A levels and GCSEs

  Annual tracking survey of teachers, parents, pupils and general public to measure perceptions of A levels and GCSEs.

  22.04.10
• Public opinion Publication

  Politics, Public Services and Society

  On the eve of a general election campaign, Ispsos MORI offers this review partly as a synthesis of our work on the major issues of the last year, partly as an interpretation of what seem to be the crucial dynamics for 2010.

  22.04.10
• Consumers Publication

  The Future of Radio - An Industry View

  Ipsos MediaCT designed and conducted a bespoke survey among a select group of leaders and opinion formers in the UK radio industry to gauge their reactions to the Digital Britain report and to find out where they see the future of radio going.

  18.04.10
• Public opinion Publication

  Representation of women in business and government

  To help mark International Women's Day on 8th March 2010, the Government Equalities Office commissioned Ipsos to conduct a survey on women's representation in business and government.

  12.04.10