Insights Hub

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• Consumers Publication

  Knowledge Transfer

  Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.

  12.12.09
• Public opinion Publication

  Understanding your Stakeholders

  Why is stakeholder management important? Stakeholder management has long been recognised as a central part of an organisation's effectiveness.

  06.12.09
• Consumers Publication

  The Business Elite

  Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
  
  The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.

  04.12.09
• Public opinion Publication

  Life in London

  This report sets out findings of the 2008/09 Place Survey for all 33 London Boroughs. The report was commissioned from Ipsos by Capital Ambition, acting on behalf of London Councils.

  01.12.09
• Consumers Publication

  Cricket, The Genuine All-Rounder?

  Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.

  29.11.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Focusing the Brand for the Coming Recovery

  Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.

  29.11.09
• Consumers Publication

  Encouraging Home Broadband Adoption Research Report

  More than a fifth of all adults in the UK are still completely excluded from the internet, according to new BBC research conducted by Ipsos and Essential Research into ways of tackling Britain's digital divide.

  16.11.09
• Consumers Publication

  `Smarter' Ads on Digital TV

  Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.

  09.11.09
• Public opinion Publication

  Trust in Doctors 2009

  This report presents the findings of a survey conducted by Ipsos on behalf of the Royal College of Physicians (RCP). The main objective of this survey was to examine the level of public trust in a variety of professions and types of people, including doctors.

  05.11.09
• Customer Satsisfaction Publication

  Getting the Basics Right? - Customer Service in Britain today

  For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).

  05.11.09
• Public opinion Publication

  Young People Omnibus Flyer 2009

  A 4-page flyer on Ipsos's Young People Omnibus

  02.11.09