Insights Hub

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• Reputation Publication

  Reputation Council findings - May 2009

  Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council. Its members bring unparalleled levels of communications expertise and through our regular feedback sessions provide insight on a wide range of reputation issues within both the corporate environment and the wider world.

  18.06.09
• Public opinion Publication

  Understanding Society - Summer 2009 - The Perils of Perception

  There is a difficulty in measuring people's perceptions. This newsletter provides a framework for developing a more sophisticated understanding of what drives public attitudes.

  10.06.09
• Market Research Publication

  Perceptor Plus

  A comprehensive, predictive approach
  for building strong brands.

  01.06.09
• Market Research Publication

  Three New Product Innovations

  Three new products success factors that you should measure, control and own.

  01.06.09
• Consumers Publication

  Thoughtpiece - The Mobile Generation

  How to reach respondents in mobile-only households.

  01.06.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Ipsos Health Flyer

  Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.

  01.06.09
• Consumers Publication

  Want to cut public spending? Spend more on advertising!

  "Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.

  29.05.09
• Customer Satsisfaction Publication

  Briefing 1: People Management During the Recession

  Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.

  02.05.09
• Market Research Publication

  Market Access Article

  Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

  01.05.09
• Consumers Publication

  Thoughtpiece - Music Videos in the News

  Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?

  01.05.09
• Public opinion Publication

  Families in Britain

  This report aims to be a starting point for a debate on policy, charting the changing nature of the family, and what that means for parents, children and our wider society.

  01.05.09