Insights Hub

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• Market Research Publication

  Understanding Shoppers Flyer

  How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

  01.11.08
• Consumers Publication

  Mediator

  An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.

  01.11.08
• Consumers Publication

  Thoughtpiece - Trust in Online Research

  An overview of online research and potential pitfalls to avoid.

  01.11.08
• Consumers Publication

  Real Trends Flyer

  Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.

  01.10.08
• Consumers Publication

  Thoughtpiece - Is Research Keeping up with Technology?

  How research is adapting to the multi-platform era of media fragmentation.

  01.10.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Horizon Flyer

  An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.

  01.10.08
• Public opinion Publication

  Digital Inclusion Report for UK Online Centres

  More than 150 UK online centres were involved in delivering the 20 Social Impact Demonstrator projects, which ran for up to fifteen months from January 2007 to March 2008. All the projects collected data about their visitors and programmes, using a research structure designed by Ipsos.
  
  This report brings together those research findings with qualitative evidence from each project, and some more in-depth insights into the findings and experiences of individual projects.

  01.10.08
• Market Research Publication

  A New Breed of Shoppers

  The change in consumer behaviour in the current economic crisis.

  01.10.08
• Public opinion Publication

  The reputation of local government

  This report presents the findings of a literature review of research into public attitudes towards local government in England. This was conducted by the Ipsos Social Research Institute on behalf of the Local Government
  Association (LGA) to support the launch of the `My Council' campaign among English local authorities.

  01.10.08
• Consumers Publication

  Thoughtpiece - Response Rates

  Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.

  01.09.08
• Consumers Publication

  Multiplayer Paper

  A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.

  01.09.08