Insights Hub

All content

• Market Research Publication

  Perceptor Plus

  A comprehensive, predictive approach
  for building strong brands.

  01.06.09
• Market Research Publication

  Three New Product Innovations

  Three new products success factors that you should measure, control and own.

  01.06.09
• Consumers Publication

  Thoughtpiece - The Mobile Generation

  How to reach respondents in mobile-only households.

  01.06.09
• Market Research Publication

  Ipsos Health Flyer

  Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.

  01.06.09
• Consumers Publication

  Want to cut public spending? Spend more on advertising!

  "Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.

  29.05.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Customer Satsisfaction Publication

  Briefing 1: People Management During the Recession

  Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.

  02.05.09
• Market Research Publication

  Market Access Article

  Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

  01.05.09
• Consumers Publication

  Thoughtpiece - Music Videos in the News

  Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?

  01.05.09
• Public opinion Publication

  Families in Britain

  This report aims to be a starting point for a debate on policy, charting the changing nature of the family, and what that means for parents, children and our wider society.

  01.05.09
• Public opinion Publication

  Timely Information to Citizens

  This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to influence government.

  26.04.09
• Consumers Publication

  Marketing your way through an economic downturn

  "Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.

  25.04.09