Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

Quick access by topics
  • Politics Survey

    Ipsos Political Monitor August 2013

    The latest Ipsos Political Monitor shows that Ed Miliband and Nick Clegg, in particular, are facing a struggle in communicating to voters what they stand for.
  • Investors Survey

    Student satisfaction at a nine-year high

    Satisfaction rates among students at higher education institutions and further education colleges is high according to the latest National Student Survey conducted by Ipsos for the HEFCE.
  • Reputation Survey

    How Deutsche Bahn turned its reputation on its head

    Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.
  • Politics Survey

    Why British political party leaders choose foreign strategists

    As with star signings at football clubs, the likes of David Cameron's new adviser Jim Messina freshen up the team and encourage support, writes Ben Page in The Guardian.
  • Investors Survey

    Britain's top business journalists feel the economic tide is turning

    For the first time since the financial crisis, our Business and Financial Journalist survey shows that over half of Britain’s top journalists say they expect the economy to improve over the next twelve months.
  • Politics Survey

    New world success looks much like old world success

    John Hallward discusses how he feels brand success is still about stirring emotions in people.

    In this new world where change is the only constant, we have the perfect storm with changes in:
    Brand Management
    Advertising

    Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.