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• Politics Survey

  Odds on for Disaster

  Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.

  08.11.12
• Politics Survey

  Musings on Debates and Brands in the Early Morning

  Managing Director of the Reputation Centre, Milorad Ajder, discusses the US election, brands and the importance of being true to your beliefs.

  08.11.12
• Investors Survey

  RAJAR tests new smartphone derived audience analyses, powered by MediaCell

  Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.

  07.11.12
• Politics Survey

  Ipsos poll for Oxfam Scotland

  A majority of Scots do not think the tax system is fair and want taxes raised for the wealthiest according to a new poll we conducted for Oxfam Scotland.

  06.11.12
• Politics Survey

  Marketing to women

  Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.

  05.11.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Europe: It's Back

  Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.

  01.11.12
• Politics Survey

  Majority of Scots support lowering the drink drive limit

  On the day that MSPs debate proposals to lower drink drive limits in Scotland, our poll reveals that a majority of the public support a reduction of those limits.

  01.11.12
• Politics Survey

  The acceptability of carrots

  Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.

  01.11.12
• Social Media Survey

  Why is the pace of social media change so glacial in some companies?

  Eoghan O'Neill of Ipsos Digital argues in The Wall that, even now, organisations seem reluctant to join the social media party.

  31.10.12
• Housing Survey

  Halifax Housing Market Confidence Tracker

  Public continues to expect house prices and private rents to increase in the next 12 months according to the October Housing Market Consumer Confidence survey by Ipsos for the Halifax.

  27.10.12
• Market Research Survey

  `No Mr Bond... I expect you to buy'

  Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.

  26.10.12