Insights Hub

All content

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  Gender Publication

  Modern Masculinities

  What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.

  05.12.25
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  Brands Publication

  The Race to Christmas 2025

  The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
  
  Are you watching the race, too?

  05.12.25
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  Brands Publication

  Pour, Mix & Drink the Magic

  From hot shots to cool beans: How NESCAFÉ brewed up a storm with a magical influencer.

  04.12.25
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  Market Research Publication

  Ipsos deepens sector expertise with the addition of BVA BDRC

  Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025

  02.12.25
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  Mystery Shopping Publication

  Ipsos extends Channel Performance expertise with ESA Retail

  Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.

  02.12.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

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  Market Research Publication

  Ipsos strengthens online operations capability with Alligator

  Panel agnostic online research specialists Alligator rebrand as Ipsos, following acquisition in June 2025
  

  02.12.25
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  Market Research Publication

  Ipsos extends data collection capability with Perspective

  Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.

  02.12.25
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  Customer Insights Publication

  Broker Boardrooms

  A sounding board, foresight hub, and strategic lens into the UK mortgage market through quarterly deep-dive discussions with active intermediaries and brokers.

  02.12.25
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  Customer Experience Publication

  ALVA Visitor Experience Benchmarking

  Benchmarking visitor experiences at the UK's leading attractions: insights that give you happier visitors and stronger revenues.

  02.12.25
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  Customer Experience Publication

  Mystery Visitor Benchmarking

  Join over 100 venues tracking their strengths and weaknesses with our impartial, end-to-end assessment of the visitor experience – delivered in partnership with ASVA and ALVA.
  

  02.12.25
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  B2B Publication

  Business Opinion Omnibus

  Your monthly hotline to senior business decision-makers across the UK.

  02.12.25