Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

Quick access by topics
  • Science Survey

    British Public Supports EU Directive on GM Food

    A new MORI poll released today demonstrates that the British public supports the EU initiative which would make it compulsory to label all food containing GM ingredients or derivatives. 76% said the labelling of all food with GM ingredients should be made compulsory.
  • Politics Survey

    Local Elections: Why No-one Gives A Monkey's

    In a sense it says all that needs to be said about yesterday's local election that a man in a monkey suit is now Mayor of Hartlepool.
  • Science Survey

    KPMG Consulting e-Government Survey 2002

    A full report of the KPMG 2002 e-government survey is available in PDF format. If you would like a copy, please email Andrew Collinge
  • Politics Survey

    Who's Asking? Answers May Depend On It

    Last November we conducted a survey of British Asians on their attitudes to the military strikes in Afghanistan and to the War against Terrorism for Eastern Eye, a weekly newspaper aimed at Britain's Asian community. Over a third of the interviews were conducted by Asian interviewers. Therefore, in an interesting spin-off to the research we decided to look at whether or not the ethnicity of the interview made a difference on the answers given i.e. was there an interviewer effect? A number of studies in the United States and the in UK have been carried out looking into this phenomenon and several show that where the ethnicity of interviewer and respondent are matched, the responses yielded are different from those where they are not. These studies also suggest, however, that the interviewer effect only tends to be important when the subject of the survey is sensitive to the respondents' ethnicity or cultural background — which is what we found.
  • Politics Survey

    The British: Online and Mobile

    May 2002
  • Gender Survey

    Attitudes to Women Politicians

    This survey was designed to complement the British Council campaign on the issue in East and Central Africa where separate research was conducted. For further information, go to the: British Council website