New MORI research commissioned by the Help the Aged British Gas partnership reveals the wide scale problem of isolation in older people in Britain today. The survey findings show the disturbing link between low incomes and poor health and the scourges of too many older people's lives - isolation and loneliness.
Overall, value for money and the quality of products are seen as most important when purchasing. The way the company is seen to treat its employees is seen as very important by over two in five of the British public, while a third consider its impact on the environment very important. Customer service would be most likely to persuade the public to buy one product over another, when price and quality are consistent, while the brand name or image is seen as most important to those aged under 35.
QV1 How would you vote if there were a General Election tomorrow?
(If undecided or refused at Q1)
QV2 Which party are you most inclined to support?
Pulse Check
Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
Because of the "first-past-the-post" electoral system that we use in Britain, it is not sufficient for a party to win votes: it has to concentrate those votes in the right places so that it can win seats. This is one of the problems facing William Hague. At the last election, Conservative votes were distributed around the country far less efficiently than were Labour votes; if there is a uniform swing across the country to the Conservatives at the next election, the Tories will need to win far more votes than Labour to become even the largest party in a hung Parliament, let alone to win an overall majority.
The millennium woman may be as comfortable in the board room as she is in the kitchen, but new MORI Financial Services research commissioned by Direct Line Financial Services shows that men still rule the roost on what is bought and how it's paid for.