Insights Hub

All content

• 

  Environment Publication

  Smart Meter Customer Experience Study 2017

  The 2017 Smart Meter Customer Experience Study builds on the Smart Metering Early Learning Project, providing new evidence on customer attitudes, experiences and outcomes at the point of installation, immediately following installation and almost a year later.

  27.12.18
• 

  Society Publication

  Understanding the customer journey of small businesses that cannot meet their tax liabilities

  HM Revenue and Customs (HMRC) commissioned qualitative research with business customers who had been in debt to HMRC to understand more about their needs and experiences.

  18.12.18
• 

  Shopper Publication

  The hidden value of a retail store

  A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.

  13.12.18
• 

  Artificial Intelligence (AI) Publication

  Human Flourishing in the age of AI

  As we enter the age of AI, we need to think about the way in which this technology is gradually encouraging us to look at ourselves - a thinkpiece by Colin Strong.

  12.12.18
• 

  Market Research Publication

  Ipsos Research Highlights - December 2018

  Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!

  07.12.18

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Economy Publication

  Workplace Pension: new research into saving for retirement

  Ipsos has undertaken survey research on behalf of the Department for Work and Pensions to understand how people feel about saving for their retirement and the role of Workplace pensions.

  07.12.18
• 

  Sports Publication

  Active Lives Children and Young People Survey 2017/18

  Sport England has published findings from the first year of the Active Lives Children and Young People Survey. The online survey was completed in schools in England during the 2017/8 academic year.

  06.12.18
• 

  Audience Measurement Publication

  In The Frame: Tracking and Profiling Audiences to OOH Advertising

  For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.

  04.12.18
• 

  Consumer Behaviour Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  03.12.18
• 

  Healthcare Publication

  Future data-driven technologies and the implications for use of patient data

  Public dialogue on behalf of the Academy of Medical Sciences sought the views of the public, patients, and healthcare professionals on the future use of data-driven technologies in healthcare and the implications for use of patient data.

  29.11.18
• 

  Evaluations Publication

  Pension Wise service evaluation: research with 2017/18 customers

  This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.

  27.11.18