Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Marketing Anchors

Marketing Anchors

Show more

All content

Quick access by topics
  • Charities Publication

    Innovation in Large-Scale Nutrition Surveys

    Lessons from the Bottom of the Pyramid Study: Since 2015 Ipsos Healthcare in UK have been conducting research on nutrition in India, Bangladesh and Nigeria, a summary of which is now available.
  • Economy Publication

    Understanding Society: Tomorrow's Business

    Perhaps even more so than normal, the state of the UK economy is of critical importance to our country’s researchers, policymakers and practitioners. It has never been more important for central Government to engage with businesses to deliver its Industrial Strategy, improving the UK’s productivity and coordinating its departure from the European Union.
  • Connected Health Publication

    Connected Health Trends 2018

    Connected Health: moving in the right direction.
  • Housing Publication

    Evaluation of the Help to Buy Equity Loan Scheme 2017

    Help to Buy continues to play an important role in building consumer and developer confidence across the market.
  • Market Research Publication

    Ipsos Research Highlights - October 2018

    Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
  • Advertising Publication

    Last Impressions Also Count

    How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.