Insights Hub

All content

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  Advertising Publication

  Confessions of the Admen

  Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'

  10.01.17
• Public opinion Publication

  Political Communication in Britain

  This book by authors including Ipsos polling experts, offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts.

  09.01.17
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  Tech Tracker Publication

  80% of 16-34 year olds use a smartphone in their purchase journey

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  19.12.16
• Market Research Publication

  Ipsos Research Highlights - December 2016

  Ipsos's Research Highlights for December 2016 includes the most trusted professions in Britain and most countries think their population is much more Muslim than it actually is.

  19.12.16
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  Market Research Publication

  Device Agnostic: Why You Need to Transform Now

  Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.

  19.12.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  International Publication

  Ipsos Update - December 2016

  Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.

  16.12.16
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  Market Research Publication

  Ipsos Almanac 2016

  The Ipsos Almanac for 2016 is packed with insight and analysis through our researchers' lens of a memorable and challenging 2016.

  07.12.16
• Public opinion Publication

  Enough of Experts? Ipsos MORI Veracity Index 2016

  A joint report from Mumsnet and Ipsos uses this 2016's Veracity Index and online focus groups of Mumsnet users to explore their opinions about trust, truthfulness, information and experts during the EU referendum campaign.

  04.12.16
• Public opinion Publication

  Perceptions of the cancer registry

  Cancer Research UK and Macmillan Cancer Support commissioned Ipsos to find out what people living with cancer and the general public think about the process of cancer data collection.

  02.12.16
• Market Research Publication

  Ipsos Research Highlights - November 2016

  Ipsos's Research Highlights for November 2016 includes confidence in the government on handling the economy but much less when handling Britain's exit from the EU.

  28.11.16
• Public opinion Publication

  Work and Wellbeing - Exploring Inequalities

  The Carnegie UK Trust commissioned Ipsos Scotland to provide evidence on how different aspects of `fulfilling work' are experienced by people across different demographic groups, regions and industry sectors.

  16.11.16