Insights Hub

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• Reputation Publication

  Doing The Right Thing

  This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.

  22.07.16
• Market Research Publication

  Ipsos Research Highlights - July 2016

  Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.

  18.07.16
• Consumer Behaviour Publication

  Ipsos Views: Is the Behavioural Lens Out of Focus?

  Using behavioural science to get closer to the consumer.

  14.07.16
• International Publication

  Ethnography: An Unfiltered View of Reality

  Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.

  13.07.16
• Consumers Publication

  Christmas in Cannes

  With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.

  08.07.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Social Media Publication

  Cracking Social: Harnessing the Contagious Creativity of Influencers

  As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.

  04.07.16
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  Tech Tracker Publication

  Females and the younger generation tend to share more selfies on social media

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  28.06.16
• Market Research Publication

  Ipsos Research Highlights - June 2016

  Ipsos's research highlights for June 2016 includes latest EU Referendum polls, the Queen's enduring popularity at 90 and how we Britons love our front gardens!

  21.06.16
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  Data Science Publication

  High Definition Customers: A Powerful Segmentation

  In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation

  31.05.16
• Public opinion Publication

  Conducting surveys of tenants and service users - a guide

  In March 2013, Ipsos produced `Conducting surveys of tenants and service users - a guide' for the Scottish Housing Regulator (SHR).

  27.05.16
• Market Research Publication

  Ipsos Research Highlights - May 2016

  Ipsos's research highlights for May 2016 shows the are public still divided on Brexit, a further slip in David Cameron's personal ratings and the rise of connected health.

  26.05.16