The Ipsos Almanac

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch

The Future Of Point Of Care & Rapid Testing

How has the Point of Care (POC) and rapid testing market evolved, and what does the future hold?

Will it be all change for general insurance this year?

Jamie Talmage considers what impact changes to how home and motor insurance are priced this year will have on customer behaviour.

Infant feeding in a Pandemic: what does the NHS Maternity Survey 2021 tell us about infant feeding during the pandemic?

Laura Thomas looks at results from the NHS Maternity Survey 2021, run by Ipsos and the Care Quality Commission, to see what the data tells us about infant feeding during the pandemic.

Constructing your data house: From Foundations to Frameworks

From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Women in Tech Survey 2021

WeAreTechWomen partnered with Ipsos and the Tech Talent Charter to look at the barriers women face in the tech industry

Pregnant in a Pandemic : What does the NHS Maternity Survey 2021 tell us about maternity care during the pandemic?

Robyn Aldous looks at results from the NHS Maternity Survey 2021, run by Ipsos UK and the Care Quality Commission, to see what the data tells us about maternity services during the pandemic.

New Ipsos research offers insight into the dynamic opinions of Yorkshire Red Wall voters

A summary report of qualitative findings for UK in a Changing Europe from interviews with "Red Wall" voters in Yorkshire.

Ipsos Research Highlights - February 2022

In our latest Ipsos Research Highlights we explore the rise in lack of faith in politicians, concern around the cost of living and who the public thinks would make the most capable Prime Minister.