Ipsos extends data collection capability with Perspective
Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.
Perspective now operates as Ipsos, giving clients access to a wider range of solutions, greater innovation, and global research capabilities that drive smarter, faster decision-making.
Perspective brings a dedicated telephone (CATI) unit skilled in engaging diverse audiences globally, including niche and B2B sectors, alongside a nationwide UK field force of more than 1,000 experienced interviewers who ensure trusted F2F (CAPI) delivery.
Together, Ipsos and Perspective strengthen the UK's data collection network, offering clients more reach, deeper insight, and continued excellence in research delivery.
