Ipsos Research Highlights - May 2016
Stay or go? Politics in May has again hinged on Brexit. With the public divided, but expecting Remain to win (as do the betting markets) and most businesses hoping it will, we have a clear lead for Remain in our polling, even after allowing for the tendency of telephone polls to over-represent voters and more engaged graduates. As in the election of 2015, economic concerns seem to be trumping other anxieties. Most people expect the economy to suffer in the short-term if the UK leaves the EU, suggesting warnings from the Bank of England, Treasury and others are having an effect.
Immigration is the other big issue that we explore this month – it is one that undecided voters are very concerned about – although empirically many undecided voters fail to turn up at polling stations. Turnout in the referendum still looks to be well below the General Election turnout – a challenge for the Remain camp, as their voters are less motivated.
David Cameron’s personal ratings have slipped as he has fought this campaign, although he remains more popular in his divided party than does Jeremy Corbyn among Labour voters; most people still don’t think Labour is ready to form a government.
Elsewhere this month, for DCMS we look at cyber security; most business are not ready for a data breach and have no formal policies in this area.
We find that one in five drinkers want to cut down, but don’t get any help doing so. We look at what advertisers can do about ad-blocking, the rise of connected health, organ donation (your wishes and not your relatives’ are most important) and much, much more.
Tell us what you think! Ben Page Chief Executive Ipsos
