Mobile

User Experience Publication

Digital Banking: Is your app hitting the right notes with your customers?

A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?

07.08.23

Advertising Publication

In-app advertising drives strong connection and conversion with users

A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.

30.07.18

Advertising Survey

Mobile Apps - think with Google

The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).

06.03.18

Consumer Behaviour Survey

Smile, you're on camera

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.

16.01.17

Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.

03.04.16

Device Agnostic Publication

Device Agnostic

A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.

01.02.16

Digital Survey

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