Choose your market:

United Kingdom

Ipsos
News & Events : News

News & Events

Society

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

Ipsos research on flexible contracts

Workers on temporary or zero hours contracts think they are less likely to have opportunities to develop their career than colleagues on permanent contracts, new Ipsos research has found.
27 February 2014
Society

One in seven Britons expect to look into building their own home

A new poll commissioned by the National Self Build Association (NaSBA) finds one in seven (14%) Britons now expect to research or plan how to build a home for themselves in the next 12 months.
26 February 2014
Society

Attitudes towards voting for the main political parties

A new Ipsos poll for British Future shows that around four in ten British adults would never consider voting for each of the Conservatives (40%), Liberal Democrats (41%) and UKIP (42%).
26 February 2014
Consumer & Shopper

How medium-sized businesses access finance

The 2013 Access to Finance Survey among medium-sized businesses, conducted by Ipsos on behalf of the British Business Bank
24 February 2014
Society

Economist/Ipsos February 2014 Issues Index

The February Economist/Ipsos issues index shows that, after January's dead heat between the economy and race/immigration concern about the latter has fallen by 7 percentage points to 34%, meaning that the economy is once again uncontested as the most important issue facing Britain today.
24 February 2014
Society

Public opinion on benefits is not a one-way street

Voters believe the welfare system is too generous but also remain committed to fairness and to tackling "causes not symptoms" writes Ben Marshall in the New Statesman.
18 February 2014
Society

Impact of welfare reform on housing associations

According to the latest Ipsos survey of housing associations for the National Housing Federation, nearly three in five (58%) say they have been significantly affected by the introduction of the size criteria.
12 February 2014
Society

Three in four Britons are worried about companies collecting information about them

A major new international online study on privacy and personalisation from Ipsos shows that three in five Britons (62%) would rather keep their online activities private, even if that means they lose out on personalised services and relevant recommendations.
11 February 2014