Valuing the Water Environment: An investigation of environmental attitudes and values
The Scottish Executive commissioned Ipsos, in collaboration with Mott MacDonald, to conduct qualitative research to explore views about the quality of the water environment. and inform policy decisions in relation to the implementation of the Water Framework Directive and associated legislation. The research consisted of seven focus groups with members of the general public conducted between 5 October and 24 October 2006 and ten in-depth, one-to-one interviews with stakeholders conducted between 7 November and 14 November 2006. Key themes included: the meanings people attach to the water environment, the values attached to its different attributes, priorities for service provision, and how people should be consulted in the implementation process.
