A Shock To The System
MORI's first poll of the General Election, published in the Financial Times on the day the election was called from fieldwork the previous weekend caused a shock to the system, as there was a warning in it for all three major political parties. For the record, Populus in the Times had Conservatives at 35%, Labour at 37%, Lib Dems at 19% and others at 9%. NOP in the Independent had Conservatives at 33%, Labour at 36%, Lib Dems at 21% and others at 10%. ICM in the Guardian had Conservatives at 34%, Labour at 37%, Lib Dems at 21% and others at 8%.