The Observer Election Research - Poll 1
MORI's first election special research for the Observer and Sunday Mirror demonstrates the importance that turnout could have in the general election on 5th May. In this research, conducted on 7-9 April, 61% of the electorate say they are absolutely certain to vote — this is the highest figure measured by MORI since this question was first regularly asked in November 2002. Crucially, during this time, many more Labour supporters told us they were certain to vote, compared with the weekend before, which means that at present Labour have a comfortable lead over the Conservatives.
