Pick Me, Love Me, Share Me!
In this thought piece Ipsos MediaCT investigates how the new MediaCT Pick Me, Love Me, Share Me model can help understand content and what can be done to improve it.
At Ipsos MediaCT, we have expertise in all stages of content development and execution. We know just how important delivery of high quality, stand-out content is to attracting audiences, particularly as competition for attention is greater today than ever before. The need to provide the most compelling content and optimise its performance has driven Ipsos MediaCT to develop Pick Me, Love Me, Share Me: a new framework for understanding audience relationships with media content and brands. This framework has been designed to take into account some of the eccentricities of media brands, which we know cannot always be understood through traditional brand metrics alone.
