Blair's Britain: The Social & Cultural Legacy

Social and cultural trends in Britain 1997-2007 and what they mean for the future

Social and cultural trends in Britain 1997-2007 and what they mean for the future

Tony Blair's hat trick of general election wins ensured the longest ever continuous term of Labour government. To fully understand its impact and how Britain changed between 1997 and 2007 it is important to look beyond manifesto pledges, policy promises, league tables and the like and seek to understand British culture and society.

This report explores the way Britons think and behave, their values and aspirations and does so by drawing on the social research that Ipsos, and others, have conducted over the past decade.

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