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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Customer Experience Publication

    From products to experiences: Why Customer Experience matters in CPG

    It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
  • Healthcare Publication

    The Path to Patient Centricity: Closing the 'How' Gap

    Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric.
  • Market Research Publication

    Ipsos Research Highlights - August 2018

    Ipsos's Research Highlights for August 2018 includes young people's attitudes to immigration in Scotland, the results of the GP Patient Survey and people in Italy are most wrong on key facts about their society.
  • Scotland Publication

    Online Data Privacy from Attitudes to Action: an evidence review

    This evidence review for The Carnegie UK Trust, delivered by Ipsos Scotland, explores what existing research says about what the UK public think about data privacy.
  • People in Italy and the US are most wrong on key facts about their society

    People in Italy and the US are most wrong on key facts about their society – the Swedish are the most accurate. People in 27 countries were most likely to expect the US to be most wrong.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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