Insights Hub

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• Consumers Publication

  Media Brand Equity

  An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.

  01.06.08
• Customer Satsisfaction Publication

  Understanding Customer Relationships

  Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and companies, focusing on the customer relationship from the viewpoint of the customer rather
  than the supplier .

  01.06.08
• Investors Survey

  Complaint against Ipsos regarding publication of results for a survey for Transport for London

  A meeting of the members of the British Polling Council (BPC) was held on Friday 16th May. Discussion concerned an Ipsos survey for Transport for London, aspects of which were released to the press by the Mayor of London, Ken Livingstone on 18th December.

  21.05.08
• Family Survey

  Attitudes Towards Abortion Survey

  In total, 19% of all respondents disagree that, in general, all women should have the right of access to an abortion, 57% agree and 24% are neutral, do not know or prefer not to answer.

  20.05.08
• Investors Survey

  First quarter 2008 Ipsos' expansion better than anticipated

  Ipsos first-quarter 2008 revenues came to 217.3 million euros, up 6.2% compared with the same period of 2007.

  14.05.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public Health Survey

  Cleanliness and Staff Attitudes Crucial for Patient Privacy and Dignity

  A recent Ipsos survey conducted on behalf of the Department of Health (DH) shows that cleanliness and staff attitudes are the most important factors for patients to feel they are treated with dignity and respect in hospitals.

  13.05.08
• Politics Survey

  Boris Johnson's Victory

  The contest for Mayor of London has generated the most interest of any election this year, with the possible exception of the race for the Democratic nomination for President of the United States.

  03.05.08
• Consumers Survey

  Sir Alan Sugar - You're Hired!

  The British public have voted Sir Alan Sugar as the celebrity they would like most to be on their quiz team with in an Ipsos survey conducted on behalf of Christian Aid.

  02.05.08
• Market Research Publication

  Retail Multi-Trend Flyer

  A flyer for Ipsos retail's 16 Hot Trends and Consumer Behaviour Study.

  01.05.08
• Politics Survey

  Learning and Teaching Scotland (LTS) Survey of communications and relations with stakeholders (2007-2008)

  Following a change in its remit, Learning and Teaching Scotland (LTS) commissioned Ipsos Scotland to undertake an independent review of all areas of its work with external stakeholders.

  01.05.08
• Politics Survey

  London Mayor Poll for UNISON - 23-24 April 2008

  Ipsos's latest poll on the London Mayoral election puts Ken Livingstone ahead of Boris Johnson by 52% to 48%, among those registered to vote who say they are "absolutely certain to vote", but the gap is not big enough to be statistically significant.

  28.04.08