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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Scotland's International Strategy

    As part of the Scottish Government's wider International Strategy, Ipsos was commissioned to undertake research to support the Germany Strategy.
  • Politics Survey

    Scotland's international engagement and the China Strategy

    Ipsos was commissioned by the then Scottish Executive to undertake research to support the China Strategy.
  • Politics Survey

    Ipsos Delivery Index, September 2007

    The first wave of a major new study, the Delivery Index, is launched by Ipsos today. It shows the scale of the challenge facing Prime Minister Gordon Brown as he tries to develop a new style of politics to define his premiership.
  • Public Health Survey

    Use of Human Tissue

    Ipsos was commissioned to examine general public perceptions of, and attitudes towards, the use of human tissue. Qualitative discussion groups in April-May 2007 were followed up with a quantitative survey.
  • Family Survey

    Over Half The Population Can't Name Any Of Their Great-Grandparents

    A new survey commissioned by the National Trust reveals that over half of us (57%) can't name any of our great-grandparents. The survey also showed that a further 14% of the population can only name one great-grandparent. Findings were similar across all age groups, suggesting that young and old are equally unsure about their ancestry.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    Ipsos Political Monitor August 2007

    Ipsos's August Political Monitor puts Labour five points ahead of the Conservatives (41% vs 36%), with the Liberal Democrat share at 16%. Gordon Brown's personal rating shows 43% of the population satisfied with the way he is doing his job as Prime Minister.
  • Politics Survey

    Bouncing Back

    Brown's challenge will be to maintain support in the polls once the 'bounce' wears off
  • Survey

    Four Out Of Five UK Businesses Would Support Extra Bank Holiday

    The Orange Business Jury, conducted by Ipsos, polled 587 decision makers in Britain's small businesses to get their views on whether an additional bank holiday should be introduced in the UK and what the likely impact would be.
  • Politics Survey

    Political Commentary - Reflections On The Impact Of The Death Of Diana On The Monarchy

    After Diana's death "the Monarchy realized that it stands or falls on public opinion" I was quoted as saying in the recent cover story in Time Magazine [note 1].
  • Public opinion Publication

    Tipping Point or Turning Point? Social Marketing & Climate Change

    This latest research by Ipsos is key in helping all concerned to understand and unpick these choices. Where are we now? How did we get here? And what are the possible solutions?
  • Public Health Survey

    National Patient Choice Survey, Wave 6

    Since the beginning of 2006, patients have been entitled to a choice of four or more hospitals when referred by their GP. The Department of Health commissioned Ipsos to undertake a regular postal survey assessing the implementation of this policy. The results of the first six surveys indicate that most eligible patients are not receiving any choice of hospital provider, despite government exhortations — although the proportion being offered a choice has improved with each wave of research, from 30% in May/June 2006 to 48% in March 2007.