Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Marketing Anchors

Marketing Anchors

Show more

All content

Quick access by topics
  • Sports Survey

    UK Women Say Food Is More Important Than Sex

    New research released today on the nation's wellbeing, conducted by MORI Telephone Surveys, highlights that women think what they eat is more important to their personal wellbeing than their sex life. 79% of women questioned said their diet was key to their happiness.
  • Economy Survey

    Quality Content Is Key To Driving E-Commerce Success

    Internet shoppers are influenced strongly by the quality of content on web sites, a MORI survey conducted on behalf of eSubstance has revealed.
  • Government Survey

    New Heads' Poll Supports Blunkett's Approach To Education Reform

    Education and Employment Secretary David Blunkett said today that it was important for Government to strike a balance between local autonomy and Government intervention - particularly in school reform.
  • Consumers Survey

    'Strain Your Portal Not Your Mind'

    A MORI poll commissioned by Mediapps shows that nearly half (47%) Internet users would like a search engine customised to their individual needs.
  • Politics Survey

    Intensive Vote Farming in Barnet

    The spread of foot-and-mouth disease through the rural areas has brought the rural vote back to the top of the election agenda - although, at the same time, it has thrown into some doubt whether there will be an election at all when we have all been confidently expecting it, on 3 May. I have already written [Rural Voters - 20 October 2000] about how much smaller and less influential the rural vote is than almost everybody supposes. But even some of those rural areas are simply rural in the sense of not being urban; they are not full of farmers. The genuinely agricultural vote is smaller still.