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6 in 10 would rather be a citizen of Britain than any other country in the world – the NHS, our history and the Royal Family are most likely to make them proud to be British
The NHS, our history and the Royal Family are most likely to make people proud to be British
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59% of Britons say they feel worse off since the last General Election
Just 15% think they are better off than when Boris Johnson’s Conservatives won re-election in 2019.
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Earth Day 2022: More to do to persuade public to make high impact environmentally friendly changes
A new Ipsos Global Advisor study for Earth Day 2022 finds that there is more to do to persuade the public to make high impact environmentally friendly changes, with few people able to identify which actions are best at cutting carbon emissions.
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The UK is perceived as attractive and trusted by educated young people in Nigeria
Research conducted by Ipsos for British Council in 2020 aimed to understand how the UK is seen by educated young people across 36 countries internationally. The data from the research is used by British Council to inform strategy and programmes aimed at the target audience in relevant countries.
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Conditions of roads and pavements and affordable housing in their local area most in need of improvement ahead of local elections
4 in 10 (39%) Britons say affordable decent housing needs to be improved ahead of the local elections on 5th May.
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61% globally think the war in Ukraine poses a significant risk to their country
Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support
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Earth Day 2022: Global attitudes to climate change
A new Ipsos Global Advisor survey of 23,577 adults aged 16-74 in 31 countries found that climate change is a regular concern for half of people across a global country average.
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Majority of Britons say Boris Johnson should resign, in aftermath of ‘partygate’ fines
New Ipsos poll shows that Britons think Boris Johnson should resign as prime minister by a 2:1 margin.
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What makes people happiest? Health, family, and purpose
Global Ipsos survey finds happiness levels on the upswing at the end of 2021 with happiness levels in Britain returning to pre-covid levels.
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Almost 7 in 10 football fans in England and Wales support future FA cup semi-finals being held outside London
A new Ipsos poll shows strong support amongst football fans for moving future FA Cup semi-finals to neutral venues out of London.