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Ipsos Global Trends 2021: Aftershocks and continuity
The Ipsos Global Trends Study 2021 reveals a world where public attitudes and values have changed less than might be expected under pressure from the pandemic.
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Richer countries should pay more to tackle climate change, say most Scots
7 in 10 Scots say it is right that developed countries who have contributed more to the climate emergency should pay more to solve the problem
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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UK public highly supportive of COP26 goals but few expect the government to take the steps needed
Despite low confidence in the government, the public see the UK as the G20 country doing most to tackle climate change
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COVID-19 is no longer the sole leading concern for Britain
The October 2021 Ipsos Issues Index reveals that COVID-19 has fallen to become one a set of leading issues for the nation, rather than its biggest concern.
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The public recognise the link between climate change and health, and generally do not have strong views on the role of the NHS and social care in responding to climate change
New polling by Ipsos for The Health Foundation shows the public are concerned about climate change and its threat to health and are supportive of the NHS’s aim to be net zero, but do not think this should be a priority for the NHS
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Survey for British Business Bank on carbon emissions and UK SMEs
A new report published by the British Business Bank with research by Ipsos shows that awareness of net zero among smaller businesses is becoming significant (at nearly 60%), with around half of smaller businesses saying decarbonisation or reducing environmental impacts is a near-term priority.
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Glasgow Citizens’ Assembly Report on the Climate Emergency
After declaring a climate and ecological emergency, Glasgow City Council have commissioned Ipsos to hold a Citizens’ Assembly on how the city can make a ‘just transition' to net zero by 2030
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Public support majority of net zero policies … unless there is a personal cost
New research by Climate Engagement Partnership, a collaboration between Ipsos and the Centre for Climate Change and Social Transformations.