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Is good digital advertising a fragment of your imagination?
The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
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ASI Nurturing Great Creative event - Award Winning Blooms
This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.
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Ipsos Marketing Announce Partnership with The Bounty Word of Mum Panel
Ipsos Marketing announce partnership with The Bounty Word of Mum Panel to better understand all aspects of young family life.
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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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The Ipsos Almanac 2013
Welcome to Ipsos's review of 2013 - a look at what our research has told us about the state of Britain in a memorable year.
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The power of life changing moments
As we progress through life there are several key milestones which alter our circumstances in substantial ways and open up potential new markets, writes Lauren Mattey, research manager, Ipsos UU
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Jumping out of the outdoor advertising box
Mike Troy from Ipsos ASI looks at some excellent examples of creative outdoor advertising in 2012 and considers what 2013 will bring.
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The Ipsos Almanac 2012
Welcome to Ipsos's review of 2012 - a look at what our research has told us about the state of Britain in a memorable year.
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Leveraging the potential for 'word of mouth' and 'word of mouse'
How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.