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Opposition to ID cards doubles since July, Ipsos poll finds
Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
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Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll
Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
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The Business and Democracy Commission
Produced in partnership with Jericho and CIPR, the final report explores how companies tackle growing political and cultural demands while maintaining brand integrity.
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Nearly half of Britons approve of Jenrick sacking, Ipsos poll reveals
Almost half (47%) of Britons think Kemi Badenoch made the right decision to sack Robert Jenrick and remove the Conservative party whip.
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95% of the public believe early childhood is crucial in shaping a person's future, yet many parents struggle with modern challenges
A new survey from Ipsos in the UK, in partnership with The Royal Foundation for Early Years, reveals that while 95% of the public believe early childhood is crucial in shaping a person's future, many parents struggle with modern challenges with 61% of parents of 0-5s saying there isn't enough support available.
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Concern about defence doubles to become as big an issue for Britain as the NHS and inflation
Concern about defence has doubled since last month to 24%, making it the joint third-biggest issue for the country.