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Painting the town red, white - and green?
Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.
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Can viral make my media plan sick?
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
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"Going Underground" WiFi comes to the Tube!
Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.
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Rethinking Ad Development
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
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A change is as good as a rest
As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
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Nostalgic for Summer
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
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Reputation Council Insight & Ideas May 2012
This edition includes views from senior communications
professionals from Latin America, giving the Reputation Council a more global perspective. -
Talk to me, I'm listening
Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign
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'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
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Falling in love with ads....Measuring that hair standing up tingle
Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.