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8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Fake news, filter bubbles and post-truth are other people’s problems…
A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
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People in Italy and the US are most wrong on key facts about their society
People in Italy and the US are most wrong on key facts about their society – the Swedish are the most accurate. People in 27 countries were most likely to expect the US to be most wrong.
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Sexual fantasies: our misperceptions about the sex lives of young people
Young people are having a lot less sex than you think – and men are particularly wrong about the sex lives of young women. People are not honest about their number of sexual partners – and American men think American women have an incredibly high number of partners.
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Instagram’s Impact on Canadian Businesses
As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
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Private Renters’ Customer Journeys: qualitative research for Which?
Ipsos publishes in-depth qualitative research exploring the customer experiences of households renting privately for Which?
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2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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The Power of Culture
Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
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Global attitudes towards the World Cup 2018 in Russia
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.