Search
-
Was the World Cup a Success for Advertisers?
The 2010 FIFA World Cup Games were a huge worldwide event, but did marketers spend wisely? There are lessons to be learned from this event that marketers should pay attention to when creating campaigns for the next one.
-
Ipsos shortlisted as Pollster of the Year
Ipsos is pleased to announce that we have been shortlisted as Pollster of the Year for the Public Affairs News 2010 Awards.
-
Only 13 percent of Britons are confident about our current economic situation
The British are amongst the most negative in the world when it comes to the state of their economy according to new research released by Ipsos today.
-
'Work with Ipsos' joint venture launched
Ipsos MediaCT and Work Research have today announced their qualitative research joint venture, Work with Ipsos.
-
Top 10 Advertising Lessons Learned
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.
-
Election Campaign Penetration 1979-2010
Q During the past few weeks have you...?
...had any political leaflets put through your letterbox?
...seen any party election broadcasts on TV?
...seen any political advertisements on billboards?
...watched the leaders debate on TV?
...seen any political advertisements in newspapers?
...heard any party election broadcasts on the radio?
...been called on by a representative of any political party?
...received a letter signed by a party leader individually addressed to you?
...been telephoned by a representative of any political party?
...helped a political party in its campaign?
...visited a political party's website?
...used the internet to access information on candidates or parties?
...attended a political meeting addressed by a candidate?
...received a video through your letterbox from a political party?
...received an e-mail from a political party? -
Engaging Audiences
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
-
The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
-
Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
People slowly embracing shopping bag schemes
Retailers are improving the public's attitudes towards the reduction of free plastic bags, but need to shatter shoppers' misconceptions of their motives