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Conservative Leadership
If the Conservatives should lose the 1996 general election, which of these people do you think should lead the Conservative Party after the election?
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Political Attitudes in Great Britain, August 1996
MORI Political Monitor survey for The Times, including extra questions comparing the parties and on preferred election outcome
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Political Attitudes in Great Britain, July 1996
MORI Political Monitor survey for The Times, with additional questions covering "best party on key issues" and the Conservatives' "New Labour, New Danger" advertsing campaign
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Who, What, Where and Why
The election is approaching, and we are frequently being asked a similar series of questions — or, occasionally, discovering that some have an alarming misunderstanding about what we do. So, with apologies to those of our readers to whom this is already obvious, let us begin at the beginning.
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Attitudes to the EU
To supplement the Sun survey, MORI was commissioned by the European newspaper to research attitudes to three questions in France and Germany. - Cross-national trends
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Scottish support for Independence/Devolution 1978-95
Q Which of these options would you most like to see for running Scotland as a whole?
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State of the Nation Survey 1995
A wide-ranging survey on political and constitutional issues and election campaigns, for the Joseph Rowntree Reform Trust (JRRT).
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France and the French
A 1994 MORI poll on British attitudes to and impressions of our cross-Channel neighbours
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How Britain Voted in 1992
Who voted which way: the aggregate analysis of MORI's election polls, weighted to the eventual outcome