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Blog: Measuring employee engagement in digital times
We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine.
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Nigel Farage improves personal ratings but UKIP's image remains divisive
Party conference season has begun and Ipsos reveals new polling on the public's perceptions of the Liberal Democrats and UKIP.
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Liberal Democrats Image
Perceptions of the Liberal Democrat party including the Liberal-SDP Alliance before 1988.
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Labour Party Image
Q Here is a list of things both favourable and unfavourable that have been said about various political parties. Read through the list slowly keeping the Labour Party in mind. Every time you come to a statement that fits your ideas or impressions of the Labour Party just tell me the letter next to it. You may pick as many or as few as you like. You don't have to be certain, just pick the letters next to the statements you feel fit the Labour Party.
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Corbyn seen as more honest than most politicians but Cameron leads on other PM attributes
Less than two weeks into his tenure as the new Labour leader Ipsos's detailed image ratings show the public's views on Jeremy Corbyn and the party he leads.
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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.