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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Disabled People and financial wellbeing
Set against a context of cuts in public expenditure as well as an extensive programme of welfare reform, Ipsos, on behalf of Scope, conducted an extensive research study exploring the issues of financial inclusion for disabled people.
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Uniting the City States of Radio
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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A right royal upbringing
Despite Kate and William’s hopes for some sense of normalcy seven in ten Britons believe it is impossible for children of royalty to have a normal upbringing.
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Lifting the mood: The Olympic Legacy
A year on from the London Olympics and seven in ten (70%) Britons say the Games have had a positive effect on the mood of the British public even now according to a new Ipsos poll
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Economist/Ipsos July 2013 Issues Index
Though the public are starting to be more optimistic about the economy, it is still an issue of great concern at this moment in time.
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Green shoots? Britain out of the relegation zone
The latest Ipsos Consumer Confidence Index finds British consumers feeling a little better about the state of the economy than they did 12 months ago.
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4 in 10 Britons think the Internet is a threat to knowledge
As part of a major new exhibition about the future of manufacturing, the Design Museum has carried out a survey with Ipsos which reveals that 6%, or one in 17 people in the UK, have an interest in owning a 3D printer.
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The monarchy and the royal baby
Ipsos has a tradition of polling the British public on how they feel about the Monarchy. With the arrival of the Royal baby, once again we have provided a snap shot of public opinion on the Royal Family and the future of its heir in 2013.
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Welfare: the cap seems to fit
The roll-out of the benefit cap and other welfare reforms is controversial. But the government is gambling on the fact that the changes are undoubtedly popular with the public, writes Ben Marshall in Public Finance.