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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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Latest UK Opinion Polls: Government approval recent changes
Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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2022 Annual Report for Defra sets out progress in evaluating Local NO2 Plans
Evaluation shows a change in travel behaviours leading to a reduction in emissions.
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The NHS overtakes inflation to become the biggest issue facing Britain
The February 2024 Issues Index reveals a rise in concern about the NHS to become the most mentioned important issue facing the county
Virtual Testing
Simulating realistic retail environments.
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Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks
COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.
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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.